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Impossible Foods’ Visionary Founder on the Fight to Save the Planet

Interview

Impossible Foods’ Visionary Founder on the Fight to Save the Planet

He changed the way we think about plant-based meat. Now, Impossible Foods Founder Pat Brown is using science to take on animal agriculture—and its devastating impact on the planet.

by Jasmin Singer | April 3, 2025

These 19 Women-Led Restaurants Are Taking on the Male-Dominated Worlds of BBQ, Sushi, Soul Food, and More These 19 Women-Led Restaurants Are Taking on the Male-Dominated Worlds of BBQ, Sushi, Soul Food, and More

by Charlotte Pointing

The Historical Roots of Black Farming: Black VegFest Founder on Liberation and Resistance The Historical Roots of Black Farming: Black VegFest Founder on Liberation and Resistance

by Omowale Adewale

Asian Vegan Food Is the Moment—And These Brands Prove It Asian Vegan Food Is the Moment—And These Brands Prove It

by VegNews Editors

Can Trupo’s Nostalgic Vegan Candy Bars Take on Hershey’s and Mars? Can Trupo’s Nostalgic Vegan Candy Bars Take on Hershey’s and Mars?

by Charlotte Pointing

Why These Black Politicians, Activists, and Artists On Why They Don’t Eat Meat Why These Black Politicians, Activists, and Artists On Why They Don’t Eat Meat

by VegNews Editors

15 Black-Owned Vegan Food Brands You’ll Love: From Hot Sauce to Popcorn 15 Black-Owned Vegan Food Brands You’ll Love: From Hot Sauce to Popcorn

by Nicole Axworthy

23 Black Vegan Chefs Redefining Plant-Based Food and Community 23 Black Vegan Chefs Redefining Plant-Based Food and Community

by Tanya Flink

Will Bird and Swine Flus Cause the Next Pandemic? Why Experts Say Yes. Will Bird and Swine Flus Cause the Next Pandemic? Why Experts Say Yes.

by Anna Starostinetskaya

How Daniella Monet Balances Motherhood, Advocacy, and a Return to Hollywood How Daniella Monet Balances Motherhood, Advocacy, and a Return to Hollywood

by Jasmin Singer

The Vegan Community Rallies for LA Wildfire Relief: The Restaurants and Businesses Supporting Firefighters and Victims

News

The Vegan Community Rallies for LA Wildfire Relief: The Restaurants and Businesses Supporting Firefighters and Victims

Los Angeles is currently facing unimaginable tragedy due to several wildfires across the region, but many vegan businesses are stepping up to help those in need with free food and donations.

by Charlotte Pointing

From Skeptics to Advocates: Why Today’s Hottest Chefs Are Excited About Vegan Food From Skeptics to Advocates: Why Today’s Hottest Chefs Are Excited About Vegan Food

by VegNews Editors

10 Iconic and Meatless Martha Stewart Recipes 10 Iconic and Meatless Martha Stewart Recipes

by Charlotte Pointing

Is Pecan Milk the New Oat Milk? Is Pecan Milk the New Oat Milk?

by Anna Starostinetskaya

How World Vegan Day Has Inspired Global Change for 30 Years How World Vegan Day Has Inspired Global Change for 30 Years

by Charlotte Pointing

Tara Punzone’s Pura Vita Is Redefining Italian Food in Los Angeles Tara Punzone’s Pura Vita Is Redefining Italian Food in Los Angeles

by Jasmin Singer

Eleven Madison Park’s Chef Daniel Humm Is the First-Ever UNESCO Goodwill Ambassador for Global Food Education Eleven Madison Park’s Chef Daniel Humm Is the First-Ever UNESCO Goodwill Ambassador for Global Food Education

by Aruka Sanchir

‘Top Chef’ Spike Mendelsohn’s Top Priorities: Vegan Burgers and a Livable Planet ‘Top Chef’ Spike Mendelsohn’s Top Priorities: Vegan Burgers and a Livable Planet

by Jasmin Singer

Food News of the Week: Krispy Kreme and Nutella Go Vegan, and Olipop Takes on Mountain Dew Food News of the Week: Krispy Kreme and Nutella Go Vegan, and Olipop Takes on Mountain Dew

by Anna Starostinetskaya

Why Lucas Bravo Wants Gabriel’s ‘Emily in Paris’ Restaurant to Earn a Green Michelin Star Why Lucas Bravo Wants Gabriel’s ‘Emily in Paris’ Restaurant to Earn a Green Michelin Star

by Charlotte Pointing

How Erin McKenna’s New York Bakery Sparked a Nationwide Dessert Movement With Gluten-Free, Vegan Sweets How Erin McKenna’s New York Bakery Sparked a Nationwide Dessert Movement With Gluten-Free, Vegan Sweets

by Jasmin Singer

The Impossible Whopper Celebrates 5 Years at Burger King: “A Milestone Not Just for Us but for the Entire Plant-Based Industry” The Impossible Whopper Celebrates 5 Years at Burger King: “A Milestone Not Just for Us but for the Entire Plant-Based Industry”

by Anna Starostinetskaya

From TikTok to Target, This Is the Tabitha Brown Effect From TikTok to Target, This Is the Tabitha Brown Effect

by Karen Asp

How Super Bowl Champ Deatrich Wise Jr. Gets His Protein Without Eating Meat How Super Bowl Champ Deatrich Wise Jr. Gets His Protein Without Eating Meat

by Anna Starostinetskaya

How to Eat Like a Vegan Drag Queen How to Eat Like a Vegan Drag Queen

by Richard Bowie

Tiny Chef Takes on Paris. Here Are His Must-Visit Spots Tiny Chef Takes on Paris. Here Are His Must-Visit Spots

by Anna Starostinetskaya

How Jane Velez-Mitchell Built a Vegan Media Empire How Jane Velez-Mitchell Built a Vegan Media Empire

by Kat Smith

Food News of the Week: Caviar Croissants, Travis Barker’s Mushroom Gummies, and Target Kicks Off Pumpkin Spice Season Food News of the Week: Caviar Croissants, Travis Barker’s Mushroom Gummies, and Target Kicks Off Pumpkin Spice Season

by Anna Starostinetskaya

More VegNews

Pinky Cole’s Slutty Vegan Expands to Nashville, Florida, and Atlanta Airport: “People Are Adapting to the Business and They Want More” Pinky Cole’s Slutty Vegan Expands to Nashville, Florida, and Atlanta Airport: “People Are Adapting to the Business and They Want More”

by Anna Starostinetskaya

Lower Your Disease Risk and Emissions With This Bill Gates-Backed Butter: “I Couldn’t Believe I Wasn’t Eating Real Butter” Lower Your Disease Risk and Emissions With This Bill Gates-Backed Butter: “I Couldn’t Believe I Wasn’t Eating Real Butter”

by Anna Starostinetskaya

Plant-Based Paradise Hey, Sunshine Kitchen Is the Number One Women-Led Restaurant on Yelp Plant-Based Paradise Hey, Sunshine Kitchen Is the Number One Women-Led Restaurant on Yelp

by Charlotte Pointing

7 Best Food History and Cooking Shows You Can Stream Right Now 7 Best Food History and Cooking Shows You Can Stream Right Now

by Charlotte Pointing

With These 9 Zero-Waste Grocery Stores, You Can Break Your Plastic and Ultra-Processed Food Habits With These 9 Zero-Waste Grocery Stores, You Can Break Your Plastic and Ultra-Processed Food Habits

by Anna Starostinetskaya

Black-Owned Winery Creating Vegan Wines Isn’t Niche, It’s Inclusive Black-Owned Winery Creating Vegan Wines Isn’t Niche, It’s Inclusive

by Tanya Flink

Bollywood Goes Vegan: 9 Actors Who Have Given Up Animal Products for Good Bollywood Goes Vegan: 9 Actors Who Have Given Up Animal Products for Good

by Charlotte Pointing

“The Greenest Restaurant in the World” Is a School, and It’s Still Winning Awards for Its Meatless Meals “The Greenest Restaurant in the World” Is a School, and It’s Still Winning Awards for Its Meatless Meals

by Charlotte Pointing

Another Use for the Potato: Meet the Startups Making Eggs From America’s Favorite Vegetable Another Use for the Potato: Meet the Startups Making Eggs From America’s Favorite Vegetable

by Anna Starostinetskaya

Health + Wellness

Dan Buettner, Godfather of the Blue Zones: Longevity Is About Joy and Beans Dan Buettner, Godfather of the Blue Zones: Longevity Is About Joy and Beans

by Charlotte Pointing

From Snoop Dogg to Viola Davis, These 11 Celebrities Can’t Get Enough Slutty Vegan From Snoop Dogg to Viola Davis, These 11 Celebrities Can’t Get Enough Slutty Vegan

by Kat Smith

“A Hearty Debate” Concludes Plant-Based Meat Alternatives Are Healthier for Your Heart Than Meat “A Hearty Debate” Concludes Plant-Based Meat Alternatives Are Healthier for Your Heart Than Meat

by Anna Starostinetskaya

Alicia Silverstone’s and Reza Farahan’s Go-To Restaurant Meals and Kitchen Must-Haves Alicia Silverstone’s and Reza Farahan’s Go-To Restaurant Meals and Kitchen Must-Haves

by Richard Bowie

Food News of the Week: Meat-Eaters Love Natalie Portman’s Pork, Bobby Flay’s Cola-ogne, and Eleven Madison Park’s Cocktail Bar Food News of the Week: Meat-Eaters Love Natalie Portman’s Pork, Bobby Flay’s Cola-ogne, and Eleven Madison Park’s Cocktail Bar

by Anna Starostinetskaya

All the Times Pamela Anderson Bared It All For Animals All the Times Pamela Anderson Bared It All For Animals

by Tanya Flink

How to Make Cannamilk at Home—and Why It’s Better Without Dairy How to Make Cannamilk at Home—and Why It’s Better Without Dairy

by Anna Starostinetskaya

The Billionaire Paradox: Will Bezos, Branson, and Gates Save or Destroy the Food System? The Billionaire Paradox: Will Bezos, Branson, and Gates Save or Destroy the Food System?

by Charlotte Pointing

She Closed Her Cult-Favorite Vegan Restaurant, But the Recipes Are Still Very Much Alive She Closed Her Cult-Favorite Vegan Restaurant, But the Recipes Are Still Very Much Alive

by Jocelyn Martinez

Why the Heir to the Baskin-Robbins Ice Cream Empire Walked Away From It All Why the Heir to the Baskin-Robbins Ice Cream Empire Walked Away From It All

by Tanya Flink

The Chef Behind Watermelon Ham Is Back with “The Possible Burger,” Made From Another Melon The Chef Behind Watermelon Ham Is Back with “The Possible Burger,” Made From Another Melon

by Anna Starostinetskaya

Dealcoholized Wine Is Better Than Ever: 2 Experts Weigh In on Why Dealcoholized Wine Is Better Than Ever: 2 Experts Weigh In on Why

by Anna Starostinetskaya

New Film ‘I Could Never Go Vegan’ Unpacks All the Reasons Why, Actually, You Probably Can New Film ‘I Could Never Go Vegan’ Unpacks All the Reasons Why, Actually, You Probably Can

by Charlotte Pointing

How and Why to Make Meditation Part of Your Healthy Lifestyle How and Why to Make Meditation Part of Your Healthy Lifestyle

by Maya Gottfried

Want to Eat Less Meat? Eating More Meat Might Help Want to Eat Less Meat? Eating More Meat Might Help

by Anna Starostinetskaya