Beyond Meat Expands Health-Conscious Offerings With New Pre-Seasoned Steaks  

Beyond Meat is making another play for health-conscious consumers with the expansion of its Beyond Steak line, introducing two pre-seasoned steak tip varieties: Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style.

The plant-based meat company has launched these new options exclusively at Sprouts Farmers Market locations nationwide, reinforcing its commitment to offering products that are high in protein and low in saturated fat while delivering the taste and texture of conventional beef. Each serving contains 20 grams of plant-based protein, only one gram of saturated fat, and no cholesterol. Additionally, the new products meet the stringent nutritional standards set by the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life initiative.

Beyond Steak

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“The original Beyond Steak was a game-changing product, which has been praised for its tender bite, juiciness, and flavor,” Drew Lufkin, Senior Vice President of Sales at Beyond Meat, said in a statement. “It is one of the top selling plant-based meat products on the market. For those who enjoy the meaty taste and texture of steak but wish to cut down on saturated fat and cholesterol in their diet, we are thrilled to introduce two new delicious, convenient and heart-healthy varieties of Beyond Steak.”

Beyond Meat’s heart-healthy ingredients

The introduction of Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style comes as part of the company’s broader strategy to position itself as a leader in health-forward, plant-based alternatives. This follows the recent reformulation of its Beyond Burger, Beyond Beef, and Beyond Sausage products, which now include avocado oil and boast improved nutritional profiles. These upgrades have earned Beyond Meat recognition from the American Heart Association and the American Diabetes Association, further reinforcing the brand’s shift away from the highly processed image that has long plagued the plant-based meat category.

Beyond Meat

Beyond Meat has been actively working to reshape consumer perceptions, focusing on cleaner ingredient lists and enhanced nutritional benefits. The recent launch of its Beyond Sun Sausage line is another example of this effort, offering flavor-packed, plant-based sausage options made from simple, wholesome ingredients. These new offerings cater to a growing segment of consumers looking for convenient, health-conscious alternatives that do not compromise on taste.

Beyond Steak arrives in France

The latest expansion of Beyond Steak is also part of the company’s push to reach new markets. Following its US retail debut, Beyond Steak is set to make its first appearance in France’s food service industry starting this month. This move aligns with Beyond Meat’s broader European strategy, which includes the introduction of plant-based chicken-style products in the region through major distributors such as Metro, Costco, and Creta Gel.

“I am delighted to start the year by bringing Beyond Steak to France—a delicious product which delivers an incredibly juicy and delicious taste, in a way that is kinder to the planet—no animal harm required,” said Laura Durand, Sales Director France and Culinary Lead for Beyond Meat. “I am equally proud to expand our range with the Beyond Chicken-Style range, empowering restauranteurs to diversify their menus and offer customers more choices of plant-based alternatives.”

Beyond Meat

Beyond Meat’s expansion into France comes as plant-based eating continues to gain traction in the country. According to a 2023 IFOP Agrimer study cited by the company, 68 percent of the French population is reducing meat consumption, while 27 percent regularly incorporate plant-based alternatives into their diets. The growing demand for sustainable protein sources has encouraged Beyond Meat to strengthen its presence across Europe, with recent partnerships including the launch of Smash Burgers at Tesco UK and the Plant Burger at Wendy’s in Georgia.

The company’s growth strategy is not just about expanding its footprint but also about solidifying its reputation as a serious contender in the health-conscious food space. The life cycle assessment of its Beyond Steak product highlights its environmental benefits, showing that it generates 84 percent fewer greenhouse gas emissions and requires 93 percent less water than conventional beef steak tips. These statistics serve as a selling point for environmentally conscious consumers who want to make dietary choices that align with sustainability goals.

Despite the challenges facing the plant-based meat sector, Beyond Meat’s push toward cleaner labels, health-forward innovations, and strategic market expansions support its mission to offer sustainable, nutritious alternatives to animal-based protein. Efforts to expand internationally have also yielded positive results. The company’s international retail segment saw a 17-percent increase in revenue, reaching $16.6 million, thanks to both a rise in net revenue per pound and an uptick in product volume.