Dairy-free milk giant Califia Farms is taking its passion for plants to the next level with an unexpected twist. The brand recently launched The Green Album, a collection of meditative affirmations designed not just for humans, but for houseplants. Narrated by actor Chris O’Dowd, the album promises to uplift greenery and its caretakers alike, reinforcing the brand’s message of sustainability. And with every stream, Califia is helping to make the world literally greener: the company will plant a tree through its partnership with One Tree Planted.
“At Califia Farms, we are absolutely obsessed with celebrating the goodness of plants, from their power to nourish us through delicious plant-based milks and creamers, to the joy they bring into our homes, to their positive impact on the health of our planet,” Suzanne Ginestro, chief marketing officer of Califia Farms, said in a statement. “The Green Album by Califia Farms goes beyond positive plant affirmations—it’s a compilation of feel-good tracks to reinforce well-being for both plants and people. Chris was the perfect partner to bring our passion for plants to life in a joyful, fun and calming way, and our collaboration with One Tree Planted reflects our commitment to fostering a more sustainable world.”
‘The Green Album’
The album, now streaming on Spotify, includes tracks such as “Branch Scan” and “Seeding Self Love,” filled with soothing messages like: “Root yourself into the ground, stretch those limbs towards the sky and find that center—your brightness—and remember to hold on to it throughout your day.” The project encourages listeners to start their mornings with a peaceful ritual: a cup of plant-based coffee and a moment of mindfulness with their leafy companions.
Califia Farms
O’Dowd himself is embracing the lighthearted approach to plant wellness. “Tending to my favorite plants, overly positive affirmations, and a lovely cup of Califia Farms cold brew and creamer—that’s a decent way to start the day,” he said. “Our new Green Album hopes to help plants, and indeed, people, feel grounded enough to grow. And each stream helps plant a tree, so give it a listen to make the world a greener, better place.”
Beyond the album, O’Dowd is also starring in Califia’s new 2025 ad campaign, Good Talks, which highlights what the brand calls the “Irresistible Goodness” of plants. The campaign, developed with Goodby Silverstein & Partners, will roll out across digital, social, and streaming platforms throughout the year.
Dairy-free demand
The initiative comes as the plant-based beverage industry continues to expand. The global market for dairy alternatives was valued at $19.42 billion in 2023. Consumers are increasingly looking for dairy-free options due to lactose intolerance, allergies, and a push for more sustainable food choices. In the US, the milk alternative sector has seen a surge in demand, generating $2.71 billion in revenue in 2024—an increase of over $2 billion since 2019. Almond milk remains the frontrunner, accounting for 56 percent of plant-based milk sales, followed by coconut milk beverages at 21 percent and oat milk at 13 percent. Once dominant, soy milk has declined to just 5 percent of the market.
Califia Farms
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Last year, Califia launched its Complete line, which it said mirrors the nutritional profile of conventional dairy products. Ginestro called it a “standout addition” representing a shift in the way we think about plant-based milk. “This product is not only irresistibly delicious and creamy, but it also delivers an undeniably impressive number of vitamins and minerals that rival that of dairy milk,” she said. The launch of Califia Farms Complete means that consumers now have even more yummy, nutritious ways to enjoy a plant-based diet without compromise.” It also debuted a line of creamers free from added fillers.
Traditional dairy producers are also getting in on the demand. Organic Valley, known for its organic milk, butter, and creamers, recently launched a line of oat milk creamers in response to growing demand for dairy-free options. Made with organic oats sourced from family farms, the creamers are free from GMOs, pesticides, and herbicides. “The new oat creamers are more than a new product line,” Laurie Drake, vice president of marketing at Organic Valley, said in a statement. “[W]e’re pushing forward our cooperative’s mission to offer innovative and delicious organic products while promoting regional farm diversity and supporting organic family farms with sustainable practices.”
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